New Language in Under an Hour: How AI Replaced a Manual Translation Bottleneck

Client Overview

The client operates an extensive inventory management system and requires multilingual capabilities to support their global user base. With a catalog of over 1.2 million products, the current system only provides product information in English, limiting accessibility for non-English-speaking customers.

Challenge

Development costs for adding translations can be significant, especially when implemented after initial development. Retroactively incorporating translations often results in extensive time and resource expenditures, sometimes making it an unfeasible task.

Solution

We implemented a strategy that integrates translations from the start. By designing the solution with a "translations-first" mindset, each translation functions as a key-value pair, parsed directly by the front-end.

We leveraged Azure AI to perform real-time translation at the browser level, ensuring that translations are generated on the fly as users access the content. This approach eliminates the bottleneck of manual translation processes and empowers the platform to meet the multilingual needs of a global user base efficiently.