75% Cost Reduction: How Syntropi Validated Before Building

Client Overview

Syntropi is a startup in the field of Artificial Intelligence and data collection. Their mission is to improve data cleanliness, consistency, and privacy for generative AI models, specifically related to video.

Challenge

Like most startups, Syntropi has great ideas and grand plans, but a short timeline and limited budget. They needed guidance on their business model, product strategy, and what to build. They wanted to build on a foundation that didn't require outside funding.

Solution

We talked them out of spending money from day one. Instead, we worked through a product design and strategy sprint over 5 weeks — peeling back layers of the business, identifying users and buyers, building personas, and using story mapping to break the end goal into deliverable pieces of value.

We then went into the design phase with wireframes, low fidelity mockups, and high fidelity mockups for both the end-goal and the MVP, helping them make educated decisions around where to spend money and where to save.